Book Review: Revenue Engine
You are whom you can credibly claim to be. Brand identity is the comprehensive expression of your aspirational self-image. Built upon the foundations of smart segmentation, distinctive value proposition, and clear competitive positioning, it is the final step in brand development. Read more. Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice approach to crafting mission, vision, and values statements that set the foundations of company culture and successful scaling in your tech startup.
Guest David Kopp, CEO of Healthline Media, shares how mission, vision, and values work drove behaviors that directly impacted high growth in Tom Mohr, Founder and CEO of CEO Quest, presents a research-backed, best practice assessment tool to identify and prioritize revenue engine projects leading to accelerated revenue growth and smart scaling in your tech business.
Guest Chris Aker, VP of Global Sales at Eventbrite, shares his experience with the assessment tool and hard-won tips for successful scaling. Tom Mohr, Founder and CEO of CEO Quest, presents an overview of his research-backed, best practice framework and methods for tech startup company design to accelerate growth and successfully scale your business.
Proper positioning packs punch and parts the pack. Competitive positioning is a bold, defensible claim. You start with the market and top priority segments you serve.
What are the technologies in play that drive such a revenue engine? How can you, as a marketer, take steps towards getting such a revenue engine in place? More importantly, what are these steps that will get you there?
The Always-On Revenue Engine
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